New Shop Klaxon! And it’s in Doncaster! I got very excited when I saw this was happening as its rare there’s something blog worthy happening in Doncaster which is the nearest large town to where I live. 

Trending opened its doors in the Frenchgate centre in town last week and I was invited to go check it out on their launch day. The ethos behind the shop is social and education. The name Trending is  highlighted through the shop and with a ‘Trending this week’ section they will pull out products or colours that have been featured in press/blogs/celebs etc to help customers achieve that fast fashion look. Screens with E! entertainment, Music Videos , Vlogs and other trend setting visuals are around the store to help provide inspiration for the makeup looks happening right now. 

   
   
The education theory is a great idea too, with the section to the rear of the store being a hub for product demo’s, make up look tutorials and testing, with the wall saying what’s coming up and when. Whilst I was there a make up artist Hayley was applying a natural face look to Jade (my favourite Britain&Ireland Next Top Model Winners!) who I must say was very humble when we had a little chat beforehand! 

   
    
 The key brand present in the store is my fave 2True. The way it’s laid out is great and rivals some of the good cosmetics stores (need I say who??) and my favourites the Pro Bright Touch Concealer and WOW Mascara were there amongst lots of other undiscovered products. There was also a nail polish pick and mix which is my idea of heaven, some W7 palettes and Christmas gifts, plus accessories from QVS, UBU and a few others. I picked up a sharpener for £2 as well as a 2true brow fix which looked fab on Jade and swayed me todays trying it. 

   
    
   
The budget, affordable price points in store make it very appealing, there will also be different offers on too, at the moment it’s a 5 for £5 offer across selected lines and I got a few to try so I’ll let you know what I think! 

I’m also hosting a pinkalicious giveaway for a few items from the store over on my Twitter just see this tweet for details!